Attention, Attitude, and Affect in Response To Advertising
Taylor & Francis Inc, 1993
259,95 €On orderDelivery: 2-3 weeks
This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.
- ISBN-13
- 9780805807561
- ISBN-10
- 080580756X
- Publisher
- Taylor & Francis Inc
- Year
- 1993
- Publication date
- 1993-10-01
- Pages
- 338
- Dimensions
- 229x152x
- Weight
- 589