Advertising Exposure, Memory and Choice
Taylor & Francis Inc, 1993
259,95 €On orderDelivery: 2-3 weeks
Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, this book focuses on research examining the effects of advertising exposure on consumer information processing and decision making.
- ISBN-13
- 9780805806854
- ISBN-10
- 0805806857
- Publisher
- Taylor & Francis Inc
- Year
- 1993
- Publication date
- 1993-06-01
- Pages
- 360
- Dimensions
- 229x152x
- Weight
- 731