Television and Political Advertising
Taylor & Francis Inc, 1991
259,95 €On orderDelivery: 2-3 weeks
Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. This title covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
- ISBN-13
- 9780805806625
- ISBN-10
- 0805806628
- Publisher
- Taylor & Francis Inc
- Year
- 1991
- Publication date
- 1991-10-01
- Pages
- 280
- Dimensions
- 229x152x
- Weight
- 612