Television and Political Advertising
Taylor & Francis Inc, 1991
259,95 €On orderDelivery: 2-3 weeks
Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. Suitable for researchers in advertising, communication, and consumer psychology, this title helps define future work on the relationship between television, politics, and the mind of the voter.
- ISBN-13
- 9780805806557
- ISBN-10
- 0805806555
- Publisher
- Taylor & Francis Inc
- Year
- 1991
- Publication date
- 1991-10-01
- Pages
- 378
- Dimensions
- 229x152x
- Weight
- 771