Deceptive Advertising
Jef Richards
Taylor & Francis Inc, 1990
259,95 €On orderDelivery: 2-3 weeks
This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.
- ISBN-13
- 9780805806496
- ISBN-10
- 0805806490
- Publisher
- Taylor & Francis Inc
- Year
- 1990
- Publication date
- 1990-04-01
- Pages
- 258
- Dimensions
- 229x152x
- Weight
- 599