The Art Firm
Pierre Guillet de Monthoux
Stanford University Press, 2004
99,95 €On orderDelivery: 2-3 weeks
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
- ISBN-13
- 9780804748131
- ISBN-10
- 0804748136
- Publisher
- Stanford University Press
- Year
- 2004
- Publication date
- 2004-01-13
- Pages
- 408
- Dimensions
- 234x162x29
- Weight
- 722