Rethinking Marketing
SAGE Publications Inc, 1999
109,25 €On orderDelivery: 2-3 weeks
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
- ISBN-13
- 9780803974913
- ISBN-10
- 0803974914
- Publisher
- SAGE Publications Inc
- Year
- 1999
- Publication date
- 1999-01-19
- Pages
- 288
- Dimensions
- 234x156x
- Weight
- 430