Rethinking Marketing
SAGE Publications Inc, 1998
258,50 €On orderDelivery: 2-3 weeks
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
- ISBN-13
- 9780803974906
- ISBN-10
- 0803974906
- Publisher
- SAGE Publications Inc
- Year
- 1998
- Publication date
- 1998-12-30
- Pages
- 288
- Dimensions
- 234x156x
- Weight
- 540