Business-to-Business Marketing
Earl Dwight Honeycutt, Leyland Pitt, Michael H. Morris
SAGE Publications Inc, 2001
320,25 €On orderDelivery: 2-3 weeks
This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.
- ISBN-13
- 9780803959644
- ISBN-10
- 0803959648
- Publisher
- SAGE Publications Inc
- Year
- 2001
- Publication date
- 2001-05-30
- Pages
- 560
- Dimensions
- 254x177x
- Weight
- 1130