The Commercialization of American Culture
Matthew P. McAllister
SAGE Publications Inc, 1996
140,95 €On orderDelivery: 2-3 weeks
The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique and discusses the social and commercial implications of these developments.
- ISBN-13
- 9780803953802
- ISBN-10
- 0803953801
- Publisher
- SAGE Publications Inc
- Year
- 1996
- Publication date
- 1996-01-30
- Pages
- 312
- Dimensions
- 215x139x
- Weight
- 450