Strategy and Management of Industrial Brands
Philippe Malaval
Kluwer Academic Publishers, 2001
100,95 €On orderDelivery: 2-3 weeks
On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.
- ISBN-13
- 9780792379706
- ISBN-10
- 0792379705
- Publisher
- Kluwer Academic Publishers
- Year
- 2001
- Publication date
- 2001-01-31
- Pages
- 424
- Dimensions
- 168x245x29
- Weight
- 732