Euromarketing and the Future
Erdener Kaynak, Lynn R Kahle
Taylor & Francis Inc, 2004
59,95 €On orderDelivery: 2-3 weeks
A political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50; includes content analysis of international Web sites that encourage cross-border sales; a survey of small retail business managers in Romania on effects of the influx of large foreign retail chains.
- ISBN-13
- 9780789060327
- ISBN-10
- 0789060329
- Publisher
- Taylor & Francis Inc
- Year
- 2004
- Publication date
- 2004-02-06
- Pages
- 212
- Dimensions
- 229x152x
- Weight
- 317