Concise Encyclopedia of Professional Services Marketing
Kenneth E. (University of Louisiana at Monroe, USA) Clow, Robert E (Southeastern Oklahoma State University, USA) Stevens
Taylor & Francis Inc, 2008
259,95 €On orderDelivery: 2-3 weeks
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
- ISBN-13
- 9780789036902
- ISBN-10
- 0789036908
- Publisher
- Taylor & Francis Inc
- Year
- 2008
- Publication date
- 2008-12-09
- Pages
- 182
- Dimensions
- 229x152x
- Weight
- 500