Capturing Customer Equity
Taylor & Francis Inc, 2006
101,75 €On orderDelivery: 2-3 weeks
Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.
- ISBN-13
- 9780789033406
- ISBN-10
- 0789033402
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-08-04
- Pages
- 106
- Dimensions
- 210x148x
- Weight
- 200