Campaigns and Political Marketing
Mark Wrighton, Sean Kelly, Wayne Steger
Taylor & Francis Inc, 2006
100,25 €On orderDelivery: 2-3 weeks
Discusses the political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text, a compilation of research, theory, and practical application, guides readers through the complexities of everyday political marketing and campaigning.
- ISBN-13
- 9780789032102
- ISBN-10
- 0789032104
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-10-13
- Pages
- 218
- Dimensions
- 211x154x14
- Weight
- 420