The Future of Relationship Marketing
Taylor & Francis Inc, 2006
292,50 €On orderDelivery: 2-3 weeks
Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive relationship with the all-important customer. It is useful for researchers, educators, students, and professionals in customer relationship marketing.
- ISBN-13
- 9780789031617
- ISBN-10
- 0789031612
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-06-08
- Pages
- 138
- Dimensions
- 216x156x
- Weight
- 420