Transforming New Technologies into Cash Flow
J David Lichtenthal, Roger (University of Western Ontario, London, ON, CAN) More
Taylor & Francis Inc, 2006
69,95 €On orderDelivery: 2-3 weeks
Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R&D, and engineering managers.
- ISBN-13
- 9780789030214
- ISBN-10
- 0789030217
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-03-01
- Pages
- 260
- Dimensions
- 216x156x
- Weight
- 480