Market Segmentation Success
Lyndon (University of Warwick, UK) Simkin, Sally (Manchester Metropolitan University, UK) Dibb
Taylor & Francis Inc, 2008
127,95 €On orderDelivery: 2-3 weeks
Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.
- ISBN-13
- 9780789029188
- ISBN-10
- 0789029189
- Publisher
- Taylor & Francis Inc
- Year
- 2008
- Publication date
- 2008-03-03
- Pages
- 204
- Dimensions
- 229x155x12
- Weight
- 320