International Retailing Plans and Strategies in Asia
Erdener Kaynak, John (University of Stirling, UK) Dawson, Jung-Hee Lee
Taylor & Francis Inc, 2005
107,75 €On orderDelivery: 2-3 weeks
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
- ISBN-13
- 9780789028891
- ISBN-10
- 0789028891
- Publisher
- Taylor & Francis Inc
- Year
- 2005
- Publication date
- 2005-06-28
- Pages
- 216
- Dimensions
- 229x152x
- Weight
- 400