Managing a Public Relations Firm for Growth and Profit, Second Edition
Alvin C Croft
Taylor & Francis Inc, 2006
157,50 €On orderDelivery: 2-3 weeks
Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. It is useful for owners of small- and medium-sized PR firms, senior managers of small, medium, and national firms, and university public relations professors.
- ISBN-13
- 9780789028648
- ISBN-10
- 0789028646
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-03-14
- Pages
- 328
- Dimensions
- 216x156x
- Weight
- 770