The Growth Strategies of Hotel Chains
Kaye Sung Chon, Onofre Martorel (University of the Balaeric Islands) Cunill
Taylor & Francis Inc, 2006
317,25 €On orderDelivery: 2-3 weeks
A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.
- ISBN-13
- 9780789026637
- ISBN-10
- 0789026635
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-02-07
- Pages
- 224
- Dimensions
- 223x149x21
- Weight
- 526