Current Issues in Political Marketing
Jennifer Lees-Marshment, Jr, Walter W Wymer
Taylor & Francis Inc, 2006
292,50 €On orderDelivery: 2-3 weeks
Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop strategies that make use of limited resources, as non-profit organisations face competition in the struggle for government funding.
- ISBN-13
- 9780789024374
- ISBN-10
- 0789024373
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-05-12
- Pages
- 336
- Dimensions
- 234x156x
- Weight
- 712