Market Opportunity Analysis
Robert E Stevens
Taylor & Francis Inc, 2006
259,95 €On orderDelivery: 2-3 weeks
Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.
- ISBN-13
- 9780789024183
- ISBN-10
- 0789024187
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-05-03
- Pages
- 276
- Dimensions
- 217x160x20
- Weight
- 474