The Marketing Research Guide
Bruce Wrenn, David L Loudon, Morris E Ruddick, Philip K Sherwood, Robert E (Southeastern Oklahoma State University, USA) Stevens
Taylor & Francis Inc, 2005
121,25 €On orderDelivery: 2-3 weeks
The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.
- ISBN-13
- 9780789024176
- ISBN-10
- 0789024179
- Publisher
- Taylor & Francis Inc
- Year
- 2005
- Publication date
- 2005-10-28
- Pages
- 442
- Dimensions
- 154x217x25
- Weight
- 830