Fundamentals of Business Marketing Research
David A Reid, J David Lichtenthal, Richard E Plank
Taylor & Francis Inc, 2004
319,50 €On orderDelivery: 2-3 weeks
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta
- ISBN-13
- 9780789023117
- ISBN-10
- 0789023113
- Publisher
- Taylor & Francis Inc
- Year
- 2004
- Publication date
- 2004-01-06
- Pages
- 312
- Dimensions
- 210x148x
- Weight
- 635