Principles of Advertising
Carla Johnson, Monle Lee
Taylor & Francis Inc, 2005
292,50 €On orderDelivery: 2-3 weeks
This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.
- ISBN-13
- 9780789022998
- ISBN-10
- 0789022990
- Publisher
- Taylor & Francis Inc
- Year
- 2005
- Publication date
- 2005-08-16
- Pages
- 450
- Dimensions
- 212x152x
- Weight
- 839