Concise Encyclopedia of Advertising
David L Loudon, Donald Baack, Kenneth E. (University of Louisiana at Monroe, USA) Clow, Robert E (Southeastern Oklahoma State University, USA) Stevens
Taylor & Francis Inc, 2005
292,50 €On orderDelivery: 2-3 weeks
Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
- ISBN-13
- 9780789022103
- ISBN-10
- 0789022109
- Publisher
- Taylor & Francis Inc
- Year
- 2005
- Publication date
- 2005-04-01
- Pages
- 228
- Dimensions
- 216x156x
- Weight
- 580