Handbook of Market Segmentation
Art (Nova Southeastern University, USA) Weinstein
Taylor & Francis Inc, 2004
98,75 €On orderDelivery: 2-3 weeks
This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.
- ISBN-13
- 9780789021571
- ISBN-10
- 0789021579
- Publisher
- Taylor & Francis Inc
- Year
- 2004
- Publication date
- 2004-04-20
- Pages
- 260
- Dimensions
- 215x154x14
- Weight
- 366