Strategic Marketing in Library and Information Science
Linda S Katz
Taylor & Francis Inc, 2003
79,95 €On orderDelivery: 2-3 weeks
With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.
- ISBN-13
- 9780789021434
- ISBN-10
- 0789021439
- Publisher
- Taylor & Francis Inc
- Year
- 2003
- Publication date
- 2003-09-12
- Pages
- 266
- Dimensions
- 212x154x15
- Weight
- 372