Customer Relationship Management in Electronic Markets
David Bejou, Gopalkrishnan R (Florida Atlantic Univ, Boca Raton, FL, USA) Iyer
Taylor & Francis Inc, 2004
58,25 €On orderDelivery: 2-3 weeks
Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek in the virtual marketplace and to serve their best interests.
- ISBN-13
- 9780789019455
- ISBN-10
- 0789019450
- Publisher
- Taylor & Francis Inc
- Year
- 2004
- Publication date
- 2004-04-27
- Pages
- 124
- Dimensions
- 212x152x
- Weight
- 240