Customer Relationship Management in Electronic Markets
David Bejou, Gopalkrishnan R (Florida Atlantic Univ, Boca Raton, FL, USA) Iyer
Taylor & Francis Inc, 2004
76,75 €On orderDelivery: 2-3 weeks
Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Internet relationships that lead to customer retention and long-term loyalty.
- ISBN-13
- 9780789019448
- ISBN-10
- 0789019442
- Publisher
- Taylor & Francis Inc
- Year
- 2004
- Publication date
- 2004-05-07
- Pages
- 124
- Dimensions
- 216x138x
- Weight
- 390