Concise Encyclopedia of Church and Religious Organization Marketing
Bruce Wrenn, David L Loudon, Henry Cole, Robert E (Southeastern Oklahoma State University, USA) Stevens
Taylor & Francis Inc, 2006
317,25 €On orderDelivery: 2-3 weeks
Clarifies foundational marketing concepts and terms as they relate to church and religious organizations. From social cause marketing to measuring attitudes of respondents and constituent analysis, this book details the tools needed to measure and increase positive response to allow your organization compete effectively.
- ISBN-13
- 9780789018779
- ISBN-10
- 0789018772
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-01-24
- Pages
- 196
- Dimensions
- 229x152x
- Weight
- 476