The Consumer . . . or Else!
Camille P Schuster, Donald F Dufek
Taylor & Francis Inc, 2003
259,95 €On orderDelivery: 2-3 weeks
Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.
- ISBN-13
- 9780789015686
- ISBN-10
- 0789015684
- Publisher
- Taylor & Francis Inc
- Year
- 2003
- Publication date
- 2003-12-04
- Pages
- 196
- Dimensions
- 210x148x
- Weight
- 476