New Product Development
Erdener Kaynak, Michael Z Brooke, Nicholas Mills
Taylor & Francis Inc, 2002
259,95 €On orderDelivery: 2-3 weeks
Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e
- ISBN-13
- 9780789015662
- ISBN-10
- 0789015668
- Publisher
- Taylor & Francis Inc
- Year
- 2002
- Publication date
- 2002-12-12
- Pages
- 248
- Dimensions
- 216x156x
- Weight
- 521