Customer Advisory Boards
David L Loudon, Tony Carter
Taylor & Francis Inc, 2003
259,95 €On orderDelivery: 2-3 weeks
This text shows senior managers how to create and make use of an effective customer advisory board (CAB). Carter (sales and marketing, Columbia U.) explains how to use different types of customer bases to form advisory boards to help plan future investments, create new products, and improve existing
- ISBN-13
- 9780789015570
- ISBN-10
- 0789015579
- Publisher
- Taylor & Francis Inc
- Year
- 2003
- Publication date
- 2003-11-07
- Pages
- 180
- Dimensions
- 210x148x
- Weight
- 430