Newer Insights into Marketing
Taylor & Francis Inc, 1999
157,50 €On orderDelivery: 2-3 weeks
Newer Insights into Marketing analyzes and investigates international marketing strategies to determine effective marketing practices of businesses in the global arena. Containing case studies, tables, charts, and evaluations of specific marketing campaigns, this book allows marketers and market researchers to learn from the achievements and mistakes of other international companies.
- ISBN-13
- 9780789007520
- ISBN-10
- 0789007525
- Publisher
- Taylor & Francis Inc
- Year
- 1999
- Publication date
- 1999-07-20
- Pages
- 104
- Dimensions
- 222x146x12
- Weight
- 242