Consumer Behavior in Asia
Erdener Kaynak, Tsang-Sing Chan
Taylor & Francis Inc, 1999
259,95 €On orderDelivery: 2-3 weeks
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran
- ISBN-13
- 9780789006912
- ISBN-10
- 078900691X
- Publisher
- Taylor & Francis Inc
- Year
- 1999
- Publication date
- 1999-07-22
- Pages
- 130
- Dimensions
- 210x148x
- Weight
- 400