Marketing Issues in Pacific Area Tourism
John C Crotts, Ryan, Chris
Taylor & Francis Inc, 1997
47,75 €On orderDelivery: 2-3 weeks
Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.
- ISBN-13
- 9780789003102
- ISBN-10
- 0789003104
- Publisher
- Taylor & Francis Inc
- Year
- 1997
- Publication date
- 1997-05-07
- Pages
- 128
- Dimensions
- 210x148x
- Weight
- 204