Defining Your Market
Art (Nova Southeastern University, USA) Weinstein, William Winston
Taylor & Francis Inc, 1998
109,25 €On orderDelivery: 2-3 weeks
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.
- ISBN-13
- 9780789002525
- ISBN-10
- 0789002523
- Publisher
- Taylor & Francis Inc
- Year
- 1998
- Publication date
- 1998-07-15
- Pages
- 180
- Dimensions
- 212x152x
- Weight
- 360