Marketing in Developing Countries
Emmanuel C. Alozie
Taylor & Francis Inc, 2009
211,75 €On orderDelivery: 2-3 weeks
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
- ISBN-13
- 9780789001412
- ISBN-10
- 0789001411
- Publisher
- Taylor & Francis Inc
- Year
- 2009
- Publication date
- 2009-04-06
- Pages
- 144
- Dimensions
- 229x152x
- Weight
- 430