Fundamentals of Business Marketing Education
J David Lichtenthal
Taylor & Francis Inc, 2004
101,75 €On orderDelivery: 2-3 weeks
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating
- ISBN-13
- 9780789001320
- ISBN-10
- 0789001322
- Publisher
- Taylor & Francis Inc
- Year
- 2004
- Publication date
- 2004-01-08
- Pages
- 318
- Dimensions
- 212x152x
- Weight
- 600