Marketing Social Change
Alan R. Andreasen
John Wiley & Sons Inc, 1995
73,25 €On orderDelivery: 2-3 weeks
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
- ISBN-13
- 9780787901370
- ISBN-10
- 0787901377
- Publisher
- John Wiley & Sons Inc
- Year
- 1995
- Publication date
- 1995-09-21
- Pages
- 368
- Dimensions
- 230x160x30
- Weight
- 634