Sports Sponsorship
John A. Fortunato
McFarland & Co Inc, 2013
66,75 €On orderDelivery: 2-3 weeks
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.
- ISBN-13
- 9780786474318
- ISBN-10
- 0786474319
- Publisher
- McFarland & Co Inc
- Year
- 2013
- Publication date
- 2013-08-14
- Pages
- 228
- Dimensions
- 254x181x15
- Weight
- 408