American Advertising in Poland
Jeffrey K. Johnson
McFarland & Co Inc, 2008
66,75 €On orderDelivery: 2-3 weeks
Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures.
- ISBN-13
- 9780786437979
- ISBN-10
- 0786437979
- Publisher
- McFarland & Co Inc
- Year
- 2008
- Publication date
- 2008-12-29
- Pages
- 244
- Dimensions
- 230x166x10
- Weight
- 296