Driving from Japan
Wanda James
McFarland & Co Inc, 2007
66,75 €On orderDelivery: 2-3 weeks
Chronicles success of Japanese car in America. This book examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.
- ISBN-13
- 9780786431168
- ISBN-10
- 0786431164
- Publisher
- McFarland & Co Inc
- Year
- 2007
- Publication date
- 2007-02-21
- Pages
- 320
- Dimensions
- 254x178x16
- Weight
- 558