Endorsements in Advertising
Kerry Segrave
McFarland & Co Inc, 2005
66,75 €On orderDelivery: 2-3 weeks
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.
- ISBN-13
- 9780786420438
- ISBN-10
- 078642043X
- Publisher
- McFarland & Co Inc
- Year
- 2005
- Publication date
- 2005-04-05
- Pages
- 239
- Dimensions
- 229x152x12
- Weight
- 318