Product Placement in Hollywood Films
Kerry Segrave
McFarland & Co Inc, 2004
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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and ""product displacement"".
- ISBN-13
- 9780786419043
- ISBN-10
- 0786419040
- Publisher
- McFarland & Co Inc
- Year
- 2004
- Publication date
- 2004-07-27
- Pages
- 250
- Dimensions
- 155x230x17
- Weight
- 348