The Psychology of the Asian Consumer
Taylor & Francis Ltd, 2014
392,75 €On orderDelivery: 2-3 weeks
The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today’s global economy and its focus on the Pacific Rim.
- ISBN-13
- 9780765644558
- ISBN-10
- 076564455X
- Publisher
- Taylor & Francis Ltd
- Year
- 2014
- Publication date
- 2014-10-27
- Pages
- 174
- Dimensions
- 229x152x
- Weight
- 385