Political Marketing:
Andrzej Falkowski, Bruce I. Newman, Wojciech Cwalina
Taylor & Francis Ltd, 2011
82,95 €On orderDelivery: 2-3 weeks
This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.
- ISBN-13
- 9780765629166
- ISBN-10
- 076562916X
- Publisher
- Taylor & Francis Ltd
- Year
- 2011
- Publication date
- 2011-05-15
- Pages
- 352
- Dimensions
- 154x229x19
- Weight
- 500