Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Punam Anand Keller, Rajeev (University of Michigan, USA) Batra, Victor J. Strecher
Taylor & Francis Ltd, 2011
259,95 €On orderDelivery: 2-3 weeks
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
- ISBN-13
- 9780765627179
- ISBN-10
- 0765627175
- Publisher
- Taylor & Francis Ltd
- Year
- 2011
- Publication date
- 2011-02-15
- Pages
- 406
- Dimensions
- 229x152x
- Weight
- 910